All my candles are hand poured and made using 100% soy wax, and paraben free fragrance oils which is vegan friendly.
I use the highest % of fragrance, to ensure my candles are long lasting and the scent will fill your room. 
The first burn is the most important - how to do it right
Give your candle enough burning time to develop a melted wax pool that goes all the way to the edge of the container on the first use - this can take up to a few hours, depending on candle size.
Believe it or not, your jar candles have a kind of “wax-memory,” and once a burning pattern has been established, it can be hard to change. 
If you don’t allow your candle enough time to form a full melt pool on the first burn, a little depression or “tunnel” may start to form around the wick. This will make it more difficult for the wax around the edges of the jar to melt, causing the tunneling effect to continue with each burn. Eventually the tunnel will become too deep for fresh oxygen to flow in, and your candle will have trouble staying lit for more than short periods of time.